Never mind the turkey, presents and endless seasonal songs on a loop, you know that Christmas has truly arrived when the festive TV ads appear.
Heathrow Airport has thrown its cap into the ring with an emotional ad which will certainly tug at heartstrings.
Featuring a pair of old teddy bears on a long journey home to their family, viewers follow them from their flight, through to the luggage carousel, Duty Free shop and eventually the arrivals lounge where they suddenly transform into a human couple as they great their family.
And the slogan? ‘Coming home – the best gift of all.’